Event & Live Music PHOTOGRAPHY


Capturing the Spirit of "The Ripple Effect": Event Photography at a Unique Music Festival


Project 365, a name that resonates with a deep commitment to mental health awareness, is a testament to the power of community and music. Born from Peter Rourke's early morning revelation in 2021, Project 365 has since evolved into a beacon of hope and support for those affected by mental health challenges. At its core, the project is a rallying cry for the community, a reminder that "It’s okay, U Can Cry."


In collaboration with @ChristieCreatives, I was fortunate enough to work with an excellent bunch of people at Project 365 to capture the music, atmosphere, and the story of their 2023 event, "The Ripple Effect". Filled with outstanding music from a talented 20-piece band.

Image of Peter Rourke, the founder of Project 365 at their 2023 Music Festival "The Ripple Effect". Image taken by Melbourne Photographer James Christie Media.
Image of Saxaphone player for the band "U Can Cry" at Project 365's 2023 event "The Ripple Effect". Image taken by Melbourne Event Photographer James Christie Media.
Project 365!
Image of Vocalist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Vocalist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Vocalist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Drummer for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Vocalist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Guitarist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Guitarists for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Guitarist for Project 365. Melbourne Event Photographer, James Christie Media.
Image of Vocalist for Project 365. Melbourne Event Photographer, James Christie Media.

A community affair

Image of Project 365 supporters at the Music Event "The Ripple Effect". Melbourne Event Photographer, James Christie Media.
Image of Project 365 volunteers at the Music Event "The Ripple Effect". Melbourne Event Photographer, James Christie Media.

This year, Project 365 proudly presented "The Ripple Effect", a music festival unlike any other. It wasn't just a celebration of music but a powerful statement in support of mental health awareness. The festival, run entirely by volunteers and supporters of Project 365, aimed to bring the community together, spotlighting the importance of talking about mental health.

Group shot of twenty Piece band "U Can Cry" for Project 365's 2023 music event "The Ripple Effect".

The Legends behind the music. U Can cry.

Be Part of the Change: Join The Cause


Project 365 and the Ripple Effect is much more than just a musical showcase; it's a powerful catalyst for change and support within the community. The funds raised from the event, along with generous pledges, are vital in sustaining on-the-ground community support and in ensuring the continuity of future events. The mission of Project 365 extends beyond mere fundraising; it's about fostering an environment where conversations about mental health can flourish. Through their music events, we aim to create a space that not only entertains but also enlightens and encourages open dialogue on mental health issues.


Whether you’re swaying to the music as a music enthusiast, or supporting the cause as a community member or generous sponsor, your participation is a significant contribution towards a more understanding and supportive society. Together, let's use the universal language of music to spread awareness, break down barriers, and build a stronger, more connected community.


For more information or to learn how you can be a part of this movement, visit the Project 365 Website.